Saturday, August 14th, 2010

Next Generation Online Marketing Strategies

A Guide To Improving Search Engine Ranking

You have a new website that you want to put up; now you have many online marketing tasks to do.  I encourage you to do web testing to see what your visitors like and what they don’t.  Testing will make you better than your competition.  If you can encourage 2% of people to buy your stuff, you are doubling your traffic.  You can find various different resources to help you with your testing.  Just type the keyword into the search engines and see what pops up.

Your SEO expert will tell you to use different link building methods that go back to your website.  But the thing that gives me the most bang for my buck is blog comments and forum postings.  They are very targeted.   What I’ll do is use the search tool on the forum that I plan on linking from and type in the problem I am having.  Then I’ll post the solution to the problem along with a link going back to my website.

I don’t outsource the blog comment posting.  I’ll do that myself.  I made an attempt to try it and it didn’t work out for me.  When I do my article distributing, buying links and submitting your videos, I can outsource that stuff and have it done for me.  I make an attempt to give work to other people so it frees up my work load.  I construct the content on my website myself.  Everything else is outsourced.  I hire other people to do my design, programming and some general administrative stuff.  My house chores I even outsource to free up more of my time.I don’t hire anyone to do my blog comments for me.  I do that work myself.  I tried it once and I didn’t have much luck at finding someone to do it for me.  Stuff like getting my articles out, buying links and getting my videos out, I hire other people to do this stuff for me.  I try and outsource as much as possible because it frees up my time to do other things.  My website content I write myself, but everything else is outsourced to other people, even my housework.

What I focus on is what is going to give me big results.  So I can leave a lot of stuff out.  A lot of stuff is just trivial.  When you get down to it all some things that you do will bring you in some money and others won’t.  I try and get the money making tasks out of the way first.  I might have some blog plug-ins that need to be updated but that is not as important as a product launch.

I put everything on a big white board.  When I write something up on my board, it reminds me that I have something important to do.  It’s hard for me to think about everything so that is why I write everything down.  The things that I put up on my white board are jobs that have to be done right away.  Then I erase them when they are finished.

This is how I handle my outsourcing; I work with one person that I encourage to build the business beneath my level, so I only work with a few people.  In the past I’ve worked with a lot of people that work underneath me.  That is how some of my online marketing stuff works.

 

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