Fresh Content

This is very important for search engine optimisation. Google and other search engines look very favourably on web properties that post unique, original content. If you post, original, fresh content regularly to your website, you are much more likely to have the search engine spiders visiting your website regularly to crawl for content you’ve posted.

If you believe the source is closely related to the topic of your website, there is nothing wrong with linking to other websites, or quoting other publishers or websites, or linking to authority sources. The content must be written by you, or by someone for you, it must be original, and you must have the legal right to use it.

Fresh, original content will help with getting your website regularly spidered by the search engines. This is a crucial, albeit small, part of your complete SEO plan. If you don’t produce your own original copy, or at least pay for copy you have a legal right to use, then don’t expect to have as much success with your website as you’d like. The days are gone when you can create a website from syndicated content and expect it to rank well for a sustained period of time - if indeed those days ever did exist.

That is not to say that syndicated content does not have it’s place. RSS feeds, including news feeds relevant to your particular business niche, can be a valuable addition to the information you provide to your visitors, and can help to provide even more on-topic, relevant information. The original content should be the main ‘meat’, and these sources of information should be used to complement the information you provide.

Need help with your business website design or Search Engine Optimisation? Calll us today, we’re happy to help you with your questions.

Lloyd Roberts | 123 Web Design Bournemouth

123 Bournemouth SEO

http://www.123webdesignbournemouth.co.uk

01202 23 77 99

Tags: bournemouth, how to, original content, SEO