Monday, January 4th, 2010

External Links Plus Article Marketing - Essential Marketing Ideas

When most of us hear “learn how to make money online” we’ve learned to run the other way. There are so many scams out there it’s easier to give up than get involved in yet one. But don’t give up yet! Writing is a great way to make some money online, and you don’t need to be a degreed journalist with newspaper experience, nor do you need to be an experienced reporter. You just need to be able to put a few paragraphs together on a subject that people are interested in. Nowadays, writing has become the premier marketing tool - not just an entertainment medium. Using external links and article marketing can be a boon to any business, big or small.

There are many ways to write for the internet. An “article” can mean anything from a blog, home pages for websites, entire website content, sales letters, and even real stories and articles for online publishers.

You have a few options when you write for the internet. Each one has its benefits for amateurs and pros alike.

Check out some sites where you can submit content for free. These are ideal for article marketing purposes. These frequently offer more benefits, too. You usually get a byline, you can post a bio, and you can link to your website. This is a great opportunity for some self promotion - free! You do need to write about something, though. You just can’t do lengthy sales pitches. Write about topics that are germane to your business. You will be looked on as an expert on the subject.

For example, if you are a sports therapist you might want to write about how athletes can prevent injuries when working out. At the end of each article you should add your bio and a link to your website. Or You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Of course, each article would have your bio talking about your company and it would have an external link to your website.

Other sites do pay you. You may be able to get a byline, and you may be able to add a link to  your site, although others will not permit that. They all differ from each other.

You probably aren’t going to pay off your mortgage or take a European vacation with your earnings from writing. Many famous writers over the years have died penniless. Hotmail was the first to put ads on the bottom of every email sent using their service. The idea caught on. Now, everyone who has anything to sell or promote should add links to every email he sends.

Anyone can do this. Are you a stock broker? Hair stylist? Computer repair tech? There’s nothing like adding external links on your emails with either special promotions or a link to your website.

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